tag:blogger.com,1999:blog-21062843.post3555185749426620819..comments2023-09-13T08:55:15.905-04:00Comments on El Gaffney: A Plethora of Marketing Ideas: Natalie Knows...Unknownnoreply@blogger.comBlogger1125tag:blogger.com,1999:blog-21062843.post-5256550454785847352007-10-13T11:11:00.000-04:002007-10-13T11:11:00.000-04:00Let me preface my statement by saying that I posse...Let me preface my statement by saying that I possess what can be described as a limited understanding of the advertising world, and by limited I mean zero. That being said, I have a few questions regarding intellectual property in advertising/entertainment that might help me understand this better. Perhaps in getting the answers I might find myself equally outraged. It is clear from both ads where there inspiration is derived. Is there a legal obligation for them "give props", be they monetary or otherwise, to the creators of the work? When advertisors use the Mona Lisa or American Gothic to sell something are they required to reach some kind of licensing agreement?<BR/><BR/>How does this impact a guy like Weird Al (a fan favorite at this blog)? I seem to remember Coolio being furious about Amish Paradise when it came out, which is hilarious in and of itself seeing how Coolio sampled Stevie Wonder's "Pasttime Paradise". It certainly didn't stop you or anyone with a sense of humor from enjoying the song. Is this different because he parodied the original song? Essentially he was piggy backing on a popular idea both with the beat and content. Is this any different than the Toyota ad or the Sony ad? They seemed to take something that struck a chord with a group of people and fashioned it for their own ends.<BR/><BR/>Isn't imitation the most sincere form of flattery?Unknownhttps://www.blogger.com/profile/16297951097907699645noreply@blogger.com