Thursday, June 29, 2006

Site Redesign

Or more appropriately, I picked a different template. It used to be really green. Then I realized I couldn't "own" green. But I kept it anyway until I got sick of looking at it. This has more white space, which works for Tropicana and Google (until I customized the simplicity out of it - I can't even find the search box anymore... but I do know how to "Convert an Old TV into a fishtank" thanks to Wikipedia How To's.

Friday, June 23, 2006

U.S. Soccer Needs A Doctor

With the United States' disappointing World Cup performance, I'm worried about the MLS. It's been struggling since 2002 when interest peaked due to our run to the quarterfinals, and was thus in need of some surgery, shock, resuscitation. MLS and U.S. performance aside though, I was most unpleasantly surprised by the lack of American fans. But now I realize that maybe I shouldn't have been... Simpson's World Cup

I guess it's just as Daryl Jenkins (played by Eriq LaSalle in Coming To America) said: "Personally, I don't like any sport where you can't use your hands."

Let Your Soul Glo

Wednesday, June 14, 2006

Forget Superman

Read about our local hero in action:

Tuesday, June 13, 2006

Getting Immersed In A Brand

In advertising, we often talk about brand immersion as a necessary step in (and often the starting pt. to) the strategic process. If you don't know the company/product/service inside and out, how can you possibly understand its strengths, weaknesses, unique selling propositions, personality, etc.? Those working on the KitchenAid account spend a lovely week in Benton Harbor, MI at their corporate offices; Purina team members get to visit St. Louis (as well as Wal-Mart's and Petsmart's); other employees here did actually "stay in a Holiday Inn Express" last night (needless to say, they are the smartest people in the office). So The Islands Of The Bahamas is not an exception. 4 days in Nassau and Harbour Island-it's a tough job, but somebody's got to do it...