Friday, June 06, 2008

The Girl Effect

You know I don't often post Wieden work here but I just an all-agency about something compelling our team has been working on with The Nike Foundation. Asked to brand the idea of investing in adolescent girls, they—partnering with Glow Interactive—came up with The Girl Effect site and this video below:

2 comments:

Katie said...

I really love this work. My girl Julia Blackburn in the PDX office was one of the peeps on this job. She gave me a quick peek at it a few weeks back, and as a former girl myself I find it very inspiring and spot on. Rock!

El Gaffney said...

Sweet!, Katie! The site is really fun to use and actually pretty addictive - even for (former?) boys.