Wednesday, November 07, 2007

Refreshing Banner Advertising?

I, like most, am usually banner blind. (I've linked to this before but don't remember when, but originally got it from Noah.) However, these caught my eye the other day. Now, they're nothing really special, but for some reason I liked them enough to Apple Shift 4 them for blog use.

I'm a big fan of the tagline, "Tastier than Filet Mignon" - which Papaya King has patented (1975) by the way. Especially since I recently read a good post called if taglines were honest. While this may not be 100% true and tested, I'll give them the benefit of the doubt. Another classic: Carlsberg's "Probably the best beer in the world" was love at first site (sometime around 20.02 I saw it in on a coaster in an Irish pub in Spain) and has been a favorite of mine since.

The "look and feel" takes me back but not in a they have old food type of way. More nostalgic and makes me want to hit it up on the way home. I also think there's something appealing about having numerous and diverse messages on one skyscraper. Of course they are all related to the products PK offers, but I like the lack of single-mindedness and waiver back and forth between the line. (Yes, I know this little game is not typical.) It also find it interesting that these messages don't just highlight the frank and the fruit drink, but really hit you with all types of "sell": aggressively calling out the competition ("I don't want to get a movie hot dog. I want a Papaya King Hot Dog.") and even sticking it to Slim Jim ("They've got snap!").

Anyway, that's all. Just a little tired of putting up ads from Apple and Dove and Sony. Wanted to shout out some more obscure advertising companies out there.

2 comments:

Eric said...

I like the litty blog but had no idea about the microtrends. Thanks for pointing it out.

El Gaffney said...

but how do you like them franks? kidding - my comments are below each post unlike on you blog which gives idiots like me too much power near the post subject - oh, what was i saying about comments in that other post? :)